Effective people use resources such as time, money, and technology to achieve their goals. They focus on maximizing their resources by prioritizing tasks, investing in tools that increase productivity, and outsourcing tasks outside their expertise.
The Keller Williams “Shift Tactic #3: How to do more with less” concept involves finding ways to increase productivity or output without increasing these resources. Here are some ways to implement this tactic:
- Streamline processes: Analyze your workflows and eliminate any unnecessary steps or bottlenecks slowing down your productivity.
- Automate tasks: Use technology to automate repetitive or time-consuming tasks, freeing time for more valuable work.
- Delegate effectively: Identify tasks that can be delegated to others, allowing you to focus on more important or strategic work.
- Prioritize ruthlessly: Focus on the most critical tasks and projects, and say “no” to low-value work that doesn’t contribute to your goals.
- Be creative: Find innovative solutions to problems that require few resources, such as leveraging existing technology or repurposing existing assets.
Here are some actionable steps you can take to leverage more with the resources you have:
- Leverage social media: Creating engaging content, posting regularly, and interacting with your followers can help you build a loyal following and generate leads at low cost.
- Use video: Creating high-quality videos doesn’t have to be expensive – using your smartphone or inexpensive video editing software can be a great way to create compelling content.
- Network effectively: Building relationships with other Agents, brokers, and industry professionals can help you generate leads and referrals.
- Optimize your website: Your website is often the first point of contact for potential clients, so it’s essential to ensure it’s optimized for search engines and user experience.
- Focus on your niche: Instead of trying to be everything to everyone, focus on a specific niche or target market. By specializing in a particular area or type of property, you can differentiate yourself from the competition and become a go-to expert in your area.
By leveraging your strengths, resources, relationships, networks, and experiences, you can achieve your goals more efficiently and effectively while creating value for yourself and others.
